Loading... Please wait...
  • Cambridge Business Management for the IB Diploma Coursebook (2nd Edition) - ISBN 9781107464377

Cambridge Business Management for the IB Diploma Coursebook (2nd Edition)

R800.00
SKU:
ISBN 9781107464377
Condition:
New
Weight:
1.00 KGS
Availability:
Imported title with an expected 4-6 week delivery lead-time. Shipping cost to your door is based on your total order volume and calculated at checkout.
Quantity:

Product Description

Cambridge Business Management for the IB Diploma Coursebook (2nd Edition)

Author/s: Peter Stimpson and Alex Smith

Business Management for the IB Diploma (Second Edition) includes learning objectives and summaries; integrated Theory of Knowledge material; text in clear sections, following the IB syllabus structure and content specifications.

It has clear, accessible English for students whose first language is not English; exam-style practice questions; and chapter assessment and exam techniques sections too.

Written by two practicing Business Management teachers, Peter Stimpson and Alex Smith, it features the following topics: Business organization and environment; Human resource management; Finance and accounts; Marketing; Operations management.

Features:

  • Tailored to thematic requirements (NB) and assessment objectives of the International Baccalaureate Organization’s syllabus
  • Key Theory of Knowledge exercises built into the methodology
  • Key questions and summaries
  • Text divided into clear sections, following the IB syllabus structure and content specifications
  • Written in clear, accessible English (for students who are not mother-tongue speakers)
  • Clear essay-writing and exam guidance
  • Exam-practice style exercises
  • Co-written by practising IB Business and Management teachers and reviewed by academic experts in the field.

Contents:

  • Unit 1. Business Organisation and Environment: 1.1. Introduction to business management
  • 1.2. Types of organisations
  • 1.3. Organisational objectives
  • 1.4. Stakeholders
  • 1.5. External environment
  • 1.6. Growth and evolution
  • 1.7. Organisational planning tools (HL only)
  • Unit 2. Human Resource Management: 2.1. Functions and evolution of human resource management
  • 2.2. Organisational structure
  • 2.3. Leadership and management
  • 2.4. Motivation
  • 2.5. Organisational (corporate) culture (HL only)
  • 2.6. Industrial/employee relations (HL only)
  • Unit 3. Finance and Accounts: 3.1. Sources of finance
  • 3.2. Costs and revenues
  • 3.3. Break-even analysis
  • 3.4. Final accounts (some HL only)
  • 3.5. Profitability and liquidity ratio analysis
  • 3.6. Efficiency ratio analysis (HL only)
  • 3.7. Cash flow
  • 3.8. Investment appraisal (some HL only)
  • 3.9. Budgets (HL only)
  • Unit 4. Marketing: 4.1. The role of marketing
  • 4.2. Marketing planning (including introduction to the four Ps)
  • 4.3. Sales forecasting (HL only)
  • 4.4. Market research
  • 4.5. The four Ps (product, price, promotion, place)
  • 4.6. The extended marketing mix of seven Ps (HL only)
  • 4.7. International marketing (HL only)
  • 4.8. E-commerce
  • Unit 5. Operations Management: 5.1. The role of operations management
  • 5.2. Production methods
  • 5.3. Lean production and quality management (HL only)
  • 5.4. Location
  • 5.5. Production planning (HL only)
  • 5.6. Research and development (HL only)
  • 5.7. Crisis management and contingency planning (HL only)
  • Examination Skills
  • Index.

 

Product Reviews

This product hasn't received any reviews yet. Be the first to review this product!

Write your own product review




School Supplies

Sign up to our newsletter