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  • Cambridge IGCSE® and O Level Business Studies Revised Coursebook with Cambridge Elevate Enhanced Edition (2 Years) - ISBN 9781108348256

Cambridge IGCSE® and O Level Business Studies Revised Coursebook with Cambridge Elevate Enhanced Edition (2 Years)

R819.00
SKU:
ISBN 9781108348256
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New
Weight:
0.50 KGS
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Imported Coursebook and Online bundle with an expected 7-10 day delivery lead-time based on stock availability in SA. Shipping cost to your door is dependent on your total order volume and calculated at checkout.
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Product Description

Cambridge IGCSE® and O Level Business Studies Revised Coursebook with Cambridge Elevate Enhanced Edition (2 Years)

Author/s: Mark Fisher, Veenu Jain and Medi Houghton

This coursebook and digital bundle contain exam-style case studies and stimulus material from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe.

These give an international view of the real world applications of Business Studies theory. Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies.

This ensures students have everything they need for self-study. This edition also contains mind maps, revision questions, crosswords, word searches and other fun activities.

The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher’s resource. For free revision support, go to the Cambridge University Press website.

Features:

  • Case studies from around the world – such as a social enterprise in China and a fast food outlet in Zimbabwe – put the subject in the context of real business situations.
  • Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study.
  • Exemplar examination questions help familiarise students with the style of questions they may encounter in the exams.
  • Activities build key skills required by the assessment objectives - application, analysis and evaluation.
  • Learning objectives provide clear aims at the very outset.
  • Introductions make the content covered in the chapters relevant to real life.
  • Look for the supplementary materials section on this page for extra revision questions, word searches and multiple choice questions for your class.
  • Personalise Cambridge Elevate editions to your needs – set homework, link to the web and share annotations with your class.
  • Cambridge Elevate is simple to navigate for both students and teachers – find notes quickly with highlights and bookmarks. Access a library of Cambridge books anywhere, anytime whether online or offline (via the app). For more information, please visit elevate.cambridge.org/support.
  • Simple and easy to use, link directly into Cambridge Elevate from Moodle, Blackboard and any other VLE.

 Contents:

  • Introduction
  • Section 1. Understanding business activity: 1. Business activity
  • 2. Classification of businesses
  • 3. Enterprise, business growth and size
  • 4. Types of business organisation
  • 5. Business objectives and stakeholder objectives
  • Exam-style case study, Section 2. People in business: 6. Motivating workers
  • 7. Organisation and management
  • 8. Recruitment, selection and training of employees
  • 9. Internal and external communication
  • Exam-style case study
  • Section 3. Marketing: 10. Marketing, competition and the customer
  • 11. Market research
  • 12. Marketing mix: product and price
  • 13. Marketing mix: place and promotion
  • 14. Marketing strategy
  • Exam-style case study
  • Section 4. Operations management: 15. Production of goods and services
  • 16. Costs, scale of production and break-even analysis
  • 17. Achieving quality production
  • 18. Location decisions
  • Exam-style case study
  • Section 5. Financial information and decisions: 19. Business finance: needs and sources
  • 20. Cash-flow forecasting and working capital
  • 21. Income statements
  • 22. Statement of financial position
  • 23. Analysis of accounts
  • Exam-style case study
  • Section 6. External influences on business activity: 24. Economic issues
  • 25. Environmental and ethical issues
  • 26. Business and the international economy
  • Exam-style case study
  • 27. Preparing for assessment
  • Glossary
  • Index
  • Acknowledgements.

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